Universal search, now in place for many months, is good for Google to display results from various databases: classic website pages, images, videos, news headlines, maps, excerpts from scanned books, etc.. It is just a means for the engine to point on the results page consolidated each of the sources that could meet an indexed search, also to keep the user on the entire Google universe! Yet it’s most importantly a chance to expand the visibility of a Site, and also to be taken into account in its optimization. Check out Make Market Launch It. Query Example: New york and New York returning map, website pages, news and photographs or videos. google universal search universellerecherche Each time a user searches, Google should include not only the final results of normal website pages, but such photos or videos in the event the information sought is relevant to a more multimedia support, or even a card regarding a tourist or even a local company. By integrating data from different vertical search engines like yahoo in the global index, Google thinks giving users easier entry to different forms of data in a single search. Today according to recent surveys, it really is almost 20% of queries that are involved. In the case of a proactive stance regarding optimization, universal search will cause optimizing images and videos, and think to register on the search engines Maps or Google News. To get a website content rich and diverse, it becomes an chance to can be found in different forms and additional plus more visible. The way to make use of universal search to optimize visibility digital? We place inside us the case of a site already properly optimized website pages. Here are some ideas for optimizing for universal search, by class of media: Google Images: universal search Your images and photos are already documented example for individuals who explore your internet site text-only, which means ALT features of IMG tags knowledgeable which has a description with keywords and descriptions (eg utilization of title) , legends (semantic context with the picture) and explicit file names. To highlight easier this indicates necessary to post images of quality, eg minimum size 500 pixels and standard format ie not too stretched horizontally or vertically. Moreover, it can be beneficial to include keywords inside same “title” with the website and the ALT with the image and also to obtain external links, because Google will use a formula similar to that regarding PageRank to look for images. See also: activation with the image search Google Maps: universal do a google search maps To get a shop, exhibition, or any business storefront, it is useful to both visitors and referencing the actual address information to look on the search engines Maps. google maps geolocation This location-based service for business: Google Local Business Center is increasingly used. We are able to add not only contact details (address, phone, fax, website) as well as a breakdown of details and in many cases photos or videos of forming a listing which is available from a Google Maps map. Good to learn, the folder “Web Pages” with this listing is managed by Google. Google News Beta: Universal google News In case your site has a section committed to news, you’ll be able to register on the search engines News as a way to submit your pr releases. Build a page item and include a photo, leave this short article at least several days without change. If changes are essential, publish a new article so which has a URL (*) distinct. Preference is given towards the freshness of data, with new elements and local sources. The use of your news items in a sitemap file listing your items you need to include keywords of their titles, might help Google rank your nice thing about it inside fields. See also: Help for Publishers – Google News. For some cool bonuses go to Make Market Launch It Bonus. Google Video Beta: google universal search video Utilizing a sitemap to Google Video Sitemaps standards (see Google info regarding it) is mandatory. Much like other files Sitemaps is surely an XML file containing the playback quality files, with each video information or meta data (title, description, use of the playback quality thumbnail preview). Use file names that includes sufficient descriptive tags. Also develop a title tag and description abundant with keywords. See also: Google Video Help Center Other Google services: books, blogs, etc. Universal search includes other services (see Google more) as the search for book excerpts, pdf files, blogs classified by subject, etc.. In the case of a blog entry in Blogsearch and its ping service allows a virtually immediate indexing of articles.